These are the four key business values that will make or break your business in 2019.
The Value of A Customer
How often did you think about your customer? Never? Less than never?
Maybe they are so unforgettable that you only thought on how to get their money out of their pocket all day. Period.
If you still think about your customer that way, it is better for you to keep on reading.
Entrepreneurs tend to get so excited about their products. But actually, it’s their customer who produces them money.
Entrepreneurs go crazy on things that provide more value to themselves. Meanwhile, they provide trashy freebies, sloppy customer service that often create a huge let down towards their customer.
Never underestimate the power of an unsatisfied customer. Things will go down hill when they start bidding low on your NPS and doing their negative-referrals.
But on the other side, do you know what an utterly satisfied customer will do for you? Of course, they’re your number one legit fan. They pay you to tell your greatness to the others. Awesome.
So, no wonder that nowadays, most businesses operate around the Flywheel or community-based marketing. It is due to the bloodbath and the expensiveness of CAC (Customer Acquisition Cost) that makes retaining is a smart solution to be done.
Being a customer today is better than ever before. Businesses even pay upfront value to hook up or retain a customer. It is all a competition of value right now.
If your business can’t operate based on value today, it will be so hard for you to scale and grow.
The Solution is : Focus on your customer, they are like your wives. “Give” them what they want, “tell” them what they want to hear, “make” them feel like they are the “only” one.
The Value of An Integration
What happens when you are holding hands with your friend yet you both walk different ways? Yes, you both end up going nowhere.
But, if you head up to towards same direction, you both might have the chance to travel faster.
Just like your business, make all sales channel matters by having a strong integrated funnel. For example, don’t just upload on social media while you left your leads there all hanging. Create your conversion machine. Introduce them to your funnel, or website or blogs, give them irresistible freebies, ask for their opinion. Keep them warm. Close!
Start checking whether there are “leaks” on your integrated sales channels. Better integration leads to a better lead magnate.
Once your business is highly appealing to your customer, sooner or later, they will be your loyal fan.
What does a loyal fan do? They listen to what their idols do, tell, share, and everything. What more could you ask.
Imagine having a pool of them? You’re welcome.
It is basically the concept of The Flywheel Marketing. A continuous cycle of putting your customer on a roller-coaster ride in your Brand.
The Flywheel is possible since the social media has played a huge part of direct marketing towards the market.
So, make sure that your business is sensitive enough to equip itself with the current marketing method that matters.
- Do You Believe In Love At The First Write?
We do. And that is exactly what your customer needs to feel about your
The Value of A Business Owner
A business is a reflection of its owner, as Dan Lok said so in one of his video. Go check out his channel on YouTube! Or you can check out about him here!
If your business sucks, it means that you suck as a business person. It is a cruel fact. A business can grow as big as its owner.
There’s no such thing as having no time to learn when you are building a company. Usually, business owners start to stop learning once they start establishing the first profit.
They feel like they are good enough.
Just a quick reflect on yourself, what stage is your business on? Do you still need to micro-manage? Or do you need to delegate and focus to see the bigger picture? Are you the actual challenge that the company is facing?
Do you have all the answers? Honestly, I don’t think so. That’s why online learning platform such as Foundr, Udemy and The Great Courses Plus are there for you to learn quick.
The Value of A Team
If you want to go fast, go alone. If you want to travel far, go together.
You can’t be the marketer, the graphic designer, programmer, the social media manager at the same time.
You are the leader, you manage and construct things. Let your team operates.
A winning team creates a winning teamwork. A winning teamwork creates a winning result. The cycle goes on.
Building a team is essential for growing your business in 2019, especially to tackle the social media marketing.
There are so many options of employment that are actually hiring is easier and more flexible than ever. With the possible options of freelancing and working remotely, you can start small in having your team.
Hire freelancers from Upwork, Freelancer or Fiverr for best price!
Well those are the 4 keys that you need to get it right in order to survive 2019!
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