Category Archives: Blog

Do You Believe In Love At The First Write?

We do.

And that is exactly what your customer needs to feel about your business too.

Buying your market’s attention span is highly expensive today.

To make somebody care enough to listen to what your business has to say is so damn pricey.

That’s why most businesses today focus on generating loyal die-hard fans.

In this community-based digital marketing era, all you have to do is to make your market and leads fall deeply in love with you and up-sell them.

But here is the case…

Most businesses fail not because they don’t sell.  They fail because they think that they can sell when they don’t.

How can you make your audience fell head over heels for you when you don’t know how to properly build a relationship with them.

Communicate Clearly

What happens when you can’t communicate clearly with your date?

Sooner or later, they will turn into one of your exes.

Clear communication starts and maintains relationship.

Tell your customer about your service and ask them to take action.

Remember, a confused mind will always say no.

360 Brand

Brand is the relationship that you make with your customer. A strong Brand equals strong hot relationship with your market.

This is then your key to a hardcore-die-hard fan base for your business.

Most businesses compete to create and nurture their own Brand communities.

It is actually a cut-edge strategy to build a loyal fan base as a prevention to a fragile and disruptive economy that we currently live in.

To put it in a blunt way – it is like hypnotizing your partner so that he/she won’t cheat on you when somebody is so ready to steal your bf/gf .

And the bonus is, Brand is an asset for you.

A Tag Team

Developing a Brand is easier said than done.

Building a Brand means reprogramming all of your business canvas in a holistic and congruent manner.

Sometimes, you have no clear idea on how Brand operates and it takes so much effort, especially when activating it on Inbound Marketing.

So, form a team. A talented one.

Save up your time and loss, be the boss. You gotta compete in advance.

WekaWeka is a winning team consists of a killer-copywriter and a sharp-analyst.

We don’t like wasting your time as we don’t like wasting ours. It is a win-win for you.

Are ready to collaborate? Let’s take your business to the next level and scale.

Schedule a call with us or simply contact us through WhatsApp!

The Four Key Business Values To Survive 2019

These are the four key business values that will make or break your business in 2019.

The Value of A Customer

How often did you think about your customer? Never? Less than never?

Maybe they are so unforgettable that you only thought on how to get their money out of their pocket all day. Period.

If you still think about your customer that way, it is better for you to keep on reading.

Entrepreneurs tend to get so excited about their products. But actually, it’s their customer who produces them money.

Entrepreneurs go crazy on things that provide more value to themselves. Meanwhile, they provide trashy freebies, sloppy customer service that often create a huge let down towards their customer.

Never underestimate the power of an unsatisfied customer. Things will go down hill when they start bidding low on your NPS and doing their negative-referrals.

But on the other side, do you know what an utterly satisfied customer will do for you? Of course, they’re your number one legit fan. They pay you to tell your greatness to the others. Awesome.

So, no wonder that nowadays, most businesses operate around the Flywheel or community-based marketing. It is due to the bloodbath and the expensiveness of CAC (Customer Acquisition Cost) that makes retaining is a smart solution to be done.

Being a customer today is better than ever before. Businesses even pay upfront value to hook up or retain a customer. It is all a competition of value right now.

If your business can’t operate based on value today, it will be so hard for you to scale and grow.

The Solution is : Focus on your customer, they are like your wives.  “Give” them what they want, “tell” them what they want to hear, “make” them feel like they are the “only” one.

The Value of An Integration

What happens when you are holding hands with your friend yet you both walk different ways? Yes, you both end up going nowhere.

But, if you head up to towards same direction, you both might have the chance to travel faster.

Just like your business, make all sales channel matters by having a strong integrated funnel. For example, don’t just upload on social media while you left your leads there all hanging. Create your conversion machine. Introduce them to your funnel, or website or blogs, give them irresistible freebies, ask for their opinion. Keep them warm. Close!

Start checking whether there are “leaks” on your integrated sales channels. Better integration leads to a better lead magnate.

Once your business is highly appealing to your customer, sooner or later, they will be your loyal fan.

What does a loyal fan do? They listen to what their idols do, tell, share, and everything. What more could you ask.

Imagine having a pool of them? You’re welcome.

It is basically the concept of The Flywheel Marketing. A continuous cycle of putting your customer on a roller-coaster ride in your Brand.

The Flywheel is possible since the social media has played a huge part of direct marketing towards the market.

So, make sure that your business is sensitive enough to equip itself with the current marketing method that matters.

The Value of A Business Owner

A business is a reflection of its owner, as Dan Lok said so in one of his video. Go check out his channel on YouTube! Or you can check out about him here!

If your business sucks, it means that you suck as a business person. It is a cruel fact. A business can grow as big as its owner.

There’s no such thing as having no time to learn when you are building a company. Usually, business owners start to stop learning once they start establishing the first profit.

They feel like they are good enough.

Just a quick reflect on yourself, what stage is your business on? Do you still need to micro-manage? Or do you need to delegate and focus to see the bigger picture? Are you the actual challenge that the company is facing?

Do you have all the answers? Honestly, I don’t think so. That’s why online learning platform such as Foundr, Udemy and The Great Courses Plus are there for you to learn quick.

The Value of A Team

If you want to go fast, go alone. If you want to travel far, go together.

You can’t be the marketer, the graphic designer, programmer, the social media manager at the same time.

You are the leader, you manage and construct things. Let your team operates.

A winning team creates a winning teamwork. A winning teamwork creates a winning result. The cycle goes on.

Building a team is essential for growing your business in 2019, especially to tackle the social media marketing.

There are so many options of employment that are actually hiring is easier and more flexible than ever. With the possible options of freelancing and working remotely, you can start small in having your team.

Hire freelancers from Upwork, Freelancer or Fiverr for best price!

Well those are the 4 keys that you need to get it right in order to survive 2019!

Check out our other post or simply substribe to WekaWeka Newsletter to receive copywriting and business tips weekly!

3 Tips Menghadapi Customer Gemes A la Sultan

C : ” Gan, Kok (produk)-nya mahal banget? Di toko sebelah cuma 65rb deh. Kok disini 100rb?”

Pernah ngalamin situasi kaya gini?⁣

Pasti di dalem hati, kamu pengen langsung nyeletuk,

” Yaudah, beli di toko sana aja nggak usah beli di gue!”

Biasanya kamu akan merespon dalam 3 pilihan, antara :

Continue reading

Apa itu Copywriting?

Copywriting, Si “Ilmu Hitam”

Hi! Welcome to my blog!

Apa itu copywriting?

Pertanyaan ini akan gue jawab. Tapi ngejawabnya sambil nyeritain masa lalu gue, ea.

Paling panik emang kalau pas udah kelas 3 SMA terus bingung mau ambil jurusan apa pas kuliah. Ibarat kalo mau pipis udah goyang-goyang tapi antrian masih panjang, mejen abis. Sukur-sukur ya kalo orang tuanya punya duit, kalau nggak, yaudah langsung kerja gas pol~

Nah, kebetulan gue punya kesempatan kuliah.

Tapi jelas, seperti anak SMA Indonesia pada umumnya, nggak tau mau ambil jurusan apa. Istilahnya ya, kaya udah siap ketemu mertua, tapi calon belom ada.
Karena bingung, fix gue coba pake pendekatan yang efektif di dunia pendidikan Indonesia, yaitu : “tanya-tanya temen siapa tau mereka juga belom” Haha.
Dan bener kan!
Sekitar 70an persen kaga tau mau ambil jurusan apa. Sisanya nggak yakin sama jurusan yang dipengenin. Gue langsung merasa aman dong, secara temen-temen gue juga nggak lebih tau mau jadi apaan di hidupnya dari pada gue.
Ya bener, kan?
Ketika kita ragu sama pencapaian diri kita, biasanya secara naluri psikologis (sotoy abis sob), kita akan bandingin diri kita sama orang lain,

Tapi bandinginnya bukan sama yang lebih “baik”, biasanya sih sama yang lebih “buruk”. Hahaha…


Biar rasa “tuh kan gue lebih baik” atau “tuh kan gue aman” langsung hap masuk ke diri kita. Bahasa kerennya instant gratification. Apa itu? Nih, lo bisa baca disini
Belom ngerjain tugas, liat temen yang lain juga pada belom, asik. Malah ngatain yang ngerjain pas ngadu ke guru.
Belom punya kerjaan, liat temen lain yang pada jadi penganggguran, asik.
Belom punya kendaraan, liat temen lain juga pada belom, asik.
Gitu aja terus sampe Indomie Selera-mu!
Why is that? 
Naturally, manusia nggak suka dengan keadaan yang nggak pasti. It scares us. Kita butuh kepastian, kaya mantan lo. Kalau temen lo juga nggak bisa ngerjain, keadaan lo yang nggak bisa ngerjain juga “pasti” wajar.

Kalau temen lo juga pada nggak bisa masak, keadaan lo yang nggak bisa masak juga “pasti” wajar. Kalau lo tersesat, lo akan tanya sama orang lokal biar jawabannya “pasti” benar.

Calon mahasiswa yang bimbang mau kuliah apa, ya juga butuh kepastian. Pasti murah, pasti diterima, pasti dekat, pasti dapet beasiswa. Makanya, nggak heran banyak anak SMA yang menyerah dan memilih jurusan bukan berdasarkan cita-cita dan passion hidup.

Brosur Edufair

Karena biasanya di brosur edufair ada program beasiswa apa aja yang ada. Ada bonus uang pangkal, bebas tes, dan juga dorm.
Brosur edufair menentukan jalan hidup sesorang men.

Salah satu keputusan yang terpenting yang dibuat orang dalam hidup, ada di tangan brosur edufair. Think about it…
Bayangin, kalau lo sekarang punya kemampuan itu.
Kemampuan untuk menentukan pilihan orang.

Udah gitu bisa mendikte orang-orang buat bertindak sesuai kehendak lo. Kemampuan untuk mempersuasi teman-teman lo agar lebih percaya sama lo dibandingkan dengan orang lain.

Kemampuan untuk mendorong customer lo membeli lebih banyak lagi. Apapun, name it gengs! Nggak, gue bukan lagi ngomongin ilmu hitam gaes. Haha…bukan susuk, bukan santet.
Ini cuma ilmu COPYWRITING.

Buat gue, copywriting itu sesederhana kemampuan untuk mempengaruhi pembaca lewat tulisan dengan tujuan tertentu. Dan biasanya tujuannya adalah untuk sales.

Dan gue sedang mempelajari ilmu ini gengs.

Ilmu yang banyak orang tau namanya, tapi nggak tau itu apaan sebenernya shay. Makanya gue sedang doing it justice untuk copywriting.

Gue prihatin sama sumber-sumber copywriting di Indonesia yang masih limited dan not really doing anything that matters. Jadi, gue mau jadi Si Brosur edufair itu.

How about you?